Do you even TikTok?
If not and if you're a business that pays attention to marketing trends – you might want to start.
What started off as the fastest growing social media network in 2019, is now the fastest growing network of all times with a record of over 2 billion downloads in one quarter. It has almost 700 million users around the world and the biggest part of its audience belongs to the generation Z. So if you’ve thought this was just another instant trend which will be soon gone and forgotten, think again. TikTok is definitely here to stay.
Image 1. TikTok is one of the fastest growing social media networks in the world
TikTok Stats
But is it worth your time? Here are a couple of stats that might give you the answer:
- An average TikTok user spends 858 minutes a month on the app
- 37% of TikTok users have a household income of over $100k
- it is available in 155 countries
- more than 1 million videos are viewed every day on TikTok
- 90% of all users access it every day
Impressive, right? Since it’s still a young network, its marketing potential is still not explored and used by many brands. So, it’s a perfect opportunity to talk to your potential customers in a fun and engaging way. Not sure how? Here are a couple of tips and tricks.
How to Boost Your TikTok Numbers
1. Educate Your Followers
Sometimes the most simple content does miracles. Try to educate your followers on what you're offering in a fun way, make a video with tips on how to use your service or products, add text layovers or present something with a twist to make it more interesting.
Museum of Illusions Dubai has been creating different videos while interacting with the Museum's exhibits using popular music, engaging the audience through questions and creating entertaining content full of surprises.
Image 2. With their creative videos MOI Dubai has managed to gather more than 7 million views of its videos in less than a month
2. Follow the Trends
On TikTok it's all about jumping on the bandwagon at the right moment. One video can become viral very easily and boost your business sky-high. So make sure you're in the loop when it comes to trending challenges, music, hashtags, dances and trending topics – all of this will make your TikTok grid look fun and entertaining and it will bring you closer to many new potential customers.
The easiest way to find out what the current trends are is to visit the Discover page. Here you can find daily updates to the most popular music, hashtags, effects and branded trends including the number of videos using it at the moment.
3. Create Your Challenges
This may be a good idea if you've already gathered a decent amount of followers. It can be something very simple, like a set of dance moves (e.g. Michael Jackson Moonwalk in the MOI Tilted Room). You can tag it with your official hashtag and add #challenge (or name the challenge in a certain way) and that's a great opportunity to get user generated content, which you can reuse on your other social media networks.
4. Make Sure Your Video is Short and Appealing
Blurry videos with no story behind them won't work. By nature, people are more attracted to brighter images with people having fun, and the same goes for videos.
Additionally, there's a challenge of keeping the viewers' attention for the whole duration of the video, so your video has to have something interesting for your target audience right from the start. Also, the attention span of an average viewer usually drops really fast, so make sure you don't post videos that are too long.
5. Track Your Success
The only way you can know if what you're doing works, is to track everything and analyze. TikTok has analytics, but they're available only if you switch to TikTok Pro. And the good news is – it doesn't cost anything. Yet. And it gives you tons of useful insights on your content, profile and followers. Make sure to track everything from week to week, follow what's going on and do more of what your followers like.
Image 3. TikTok analytics provide important data you can use for your content strategy
Bonus Tips
· post regularly
· post at peak times
· engage with the content you like
· use the right hashtags
· cross-promote on other social media
· have fun
TikTok Fun Train is Leaving the Station - Hop on!
Whether you like it or not, TikTok is very much here and it's becoming an important part of every serious marketing strategy. There are still many things that haven't been regulated as far as marketing is concerned, so it may be a perfect surrounding to test and analyze different ways of reaching out to your audience.
So put on your thinking cap, explore your creativity and test how your audience reacts - the benefits can be huge.