The most exciting period for shoppers all around the world is coming! And you'd want to make sure you're ready, right?
The holiday season is the perfect time to increase the number of followers on your social media, boost leads and exposure and increase your revenue. Starting off from Halloween, over to Black Friday and escalating around Christmas, this period of the year gives plenty of opportunities to step up your game and make sure your customers leave with a smile on their face and a 5-star-ratings on your Google My Business account.
Picture 1. The holiday season is a great time to establish meaningful relationships with your customers
If you’re feeling uninspired, we’ve come up with a set of tips that will help you engage your customers and increase your holiday sales.
Go Up and Above with Customer Service
There's this old saying, when the going gets tough – those who have perfect customer service survive (true story). The holiday season is always a really hectic period, for both businesses and their customers. And if you make your customer experience seamless during these times, they’ll be even more thankful and willing to leave good reviews and recommendations.
Make sure to provide clear information about your holiday offers, communicate in a simple way, and be prompt in replying to all their questions on all of your channels.
Everybody likes getting free stuff, right? So, consider joining in on the holiday spirit and leveling up your holiday offer with a bunch of freebies you will give away to everyone visiting you during this period. It doesn’t have to be anything big, and you can limit the offer to e.g. the first 100 buyers - the benefits are multiple. You’re adding value to your product/service and you’re making your customers feel special.
Picture 2. Consider giving a small present to all your holiday buyers
Holiday giveaways are the best way to engage with your customers and followers on social media, acquire new followers, and hype things up around your holiday offer. There are different tactics you can use, from simple like&share contests to quizzes of different kinds, photo contests, or giving tasks of a different kind – the most important thing is to keep everything simple and fun enough so that most of the people following you can and want to participate.
Additionally, you can create a dedicated hashtag for the contest, and gather UGC which you can use further on in your posts. By using promotional giveaways and contests you can easily get your followers and potential customers excited about your brand and everything you have in mind for holidays.
Make Your Content Season-Relevant
Whether you’re selling online or in a brick-and-mortar store, when the holiday season starts, make sure to dress your business for the occasion. Meaning – give your website a holiday flare, add festive CTAs which would highlight your holiday offer, play with season-relevant catchphrases in your social media captions and ads, freshen up your images and enhance the user experience in any possible way. According to research, 8 in 10 holiday shoppers are influenced by the internet before making a purchase – use this to your advantage.
Picture 3. MOI Chicago spooked up their website for Halloween
Organize Time-Limited Sales
Nothing drives sales better than FOMO – and the feeling of missing out is easily achieved by running time-limited sales. There are numerous ways to inform your customers about it and it’s best – if you use them all. Make it visible on your website, spread the word about it on all your social media platforms, use email marketing and newsletters – the more people you reach the better.
To Wrap Up
Whichever tactic you choose to increase your holiday sales, make sure to track everything and analyze the results. None of these campaigns have to be super expensive. The catch is in guessing what your target audience wants and delivering it in the best possible way – this is your recipe for success.